The process of rebranding is fun and also a little daunting. I feel like I’m in this no-man’s land between my old identity and the new one. The old website, which does represent a solid body of work, is not where my head is. My new website and commercial enterprise fosuces more on my images and interests. At some level, I’m excited but also a little frustrated that my work always needs to be revised and repackaged. It gets in the way.